Strategy & Execution:
- Developed a comprehensive social media strategy with detailed plan, timeline, and budget.
- Produced diverse content: static posts, infographics, GIFs, and videos.
- Boosted key posts to reach target audiences.
Website:
- Created a dedicated one-page website with fair details.
- Included promotional videos and student testimonials.
- Online registration became the central hub for social media-driven inquiries.
Live Engagement & Contest:
- Shared live photos and videos from the event.
- Hosted a selfie contest with 10 winners receiving branded giveaways.
Direct Email Outreach:
Emailed 800–1000+ registered users with event updates and presentation schedules.
Performance Overview:
- 2018 (24 days): 70 posts | Reach: 80,000 | Engagement: 23,000 | Registrations: 700
- 2019 (15 days): 27 posts | Reach: 280,000 | Engagement: 40,502 | Page Likes: 4,319 | Registrations: 700+
- 2023 (14 days): 20 posts | Reach: 599,000 | Engagement: 73,621 | Registrations: 550+
Monitoring & Reporting:
Weekly reports generated via Facebook Analytics and Hootsuite.